Marketing Blog
5 New Trends in Real Estate Marketing
Recognizing that buyers do their house-hunting research online, the importance of a brand strategy and digital marketing strategy are critical to driving property sales. Here are the 5 newest trends in real estate marketing.
Will Generative AI Make SEO Obsolete?
Generative AI, using applications like ChatGPT. Google Bard and Bing AI, bypasses the traditional search process.
Rise of the Fractional CMO
A fractional (or part-time) CMO operates as the marketing executive responsible for leading the marketing strategy and managing the marketing department.
Brand Storytelling
Brand affinity is nurtured through storytelling and the emotional connections between it and its target customers.