Brand Review

Seth Godin is quoted as saying that a brand isn’t merely a logo, but the sum of all customer experiences and expectations. A successful brand connects on an emotional level with its customers, as it promises to deliver a very circumscribed level of quality and value to a specific profile of customers.

This project provides a Brand Review that assesses your brand identity and determines a Brand Impact Score (BIS).

The Brand Impact Score assesses:
a) Clarity of brand promise
b) Consistency of messaging
c) Logo & graphical identity
d) Personality & tone
e) Authenticity
f) Customer affinity

The brand review is a subjective assessment based on how your brand is currently presented on your marketing assets, such as:

  • Website

  • Marketing materials

  • Customer presentations

  • Advertising

  • Company / Product listings

BIS is explained and recommendations are proposed. The report provides insights to the strengths and weaknesses of your brand indentity, and may provide a roadmap for improvement.

Price: $495

Programs for Early Stage Tech Companies