New Workshop: Marketing to Early Adopters

As a startup with a new product that is unproven in the marketplace, you need to find potential customers that profile as Early Adopters. They are the ones that are willing to take a chance on a product that might be buggy, incomplete from a whole-product perspective, and have minimal Help documentation. They will take a chance on a company that some may consider risky. They do this for the ability to influeunce the feature-set of the product, and the product roadmap, and for the bragging rights of being amongst the first to discover and use the product. They also know they have leverage to buy at a heavily discounted price. Finding those Early Adopters may be like finding needles in a haystack. That is were Dogged Marketing comes in.

In this 1-day workshop, we help you to identify potential customers in your declared market, and profile them against criteria that would indicate they are an Early Adopter.

Next, we explain strategies for selling to early adopter organizations. An Account Based Marketing strategy, for instance, may be the most effective way to generate interest and ultimately sign early adopters as customers. Your Early Adopter customers should be willing to act as a reference customer and support PR and publicity activities.

Marketing To Early Adopters

• Develop sales pitch to Early Adopters in your market

• Develop a list of companies in your market

• Identity Early Adopters amongst that list

• Execute ABM campaigns including call-downs

• Book sales meetings

This workshop is designed to be affordable for early stage tech companies.

Price: $499 per person