New Workshop: Marketing To Investors

As a tech entrepreneur running a startup, you need investors. You understand your technology and how it addresses the needs of your early-adopter customers. Investors want to understand the market you are in, including market size, and your ability to compete for dominant marketshare in that market. They need to understand the opportunity for growth and return on their investment. You need to be able to explain the problem you resolve for customers, including the acuity of that business pain, and how your brand will connect with a large segment of your market.

We have developed this 1-day workshop for early stage tech companies, with the following goals:

  • Attract more qualified investors

  • Raise more capital to grow your business

This workshop will help you develop a unique and compelling story for investors and stakeholders. It starts with the founder’s vision, and incorporates your value proposition and differentiated competitive positioning. The output is a set of marketing assets that will articulate your story to investors.

Topics covered in this workshop

1. Developing Your Unique Value Proposition

2. Positioning Statement That Highlights Competitive Advantage

3. Developing a Brand

4. Value for Investors to Get In Early - Growing Shareholder Value

5. Financial Model That Clearly Illustrates Path to Revenue and Other Key Milestones

We start with a discussion about the company founders and their vision for the company, their marketplace, competitive landscape, and customer value. This serves as the foundation for building our IR assets.

Price: $499 per person

Workshops for Early Stage Tech Companies

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