5 New Trends in Real Estate Marketing

In today’s real estate market, the technologies and techniques used by high-end real estate marketing are now being used in the mainstream local real estate markets. Buyers expect to find high quality photos, videos and detailed information on each listing. In the past, buyers would rely solely on their realtor to identify properties that met their criteria. Today, buyers are active participants in the process. Recognizing that buyers do their house-hunting research online, the importance of a brand strategy and digital marketing strategy are critical to driving property sales.

Here are the 5 newest trends in real estate marketing:

1. Mobile-First Design Approach

It is reported that 90% of property searches are performed on mobile devices. There are new mobile apps that aggregate the MLS property listings, like Listed and House Sigma. When realtors and property developers design websites to feature their properties, responsive design is of critical importance. They take a mobile-first design approach to provide house-hunters with an optimal viewing experience.

2. Drone Photography & Ultra High Quality Video

If you have ever seen the ads for $10 - $20 million homes, listed by Beverly Hills or New York City realtors, the quality of the videos and photos are spectacular. The affordability of drone photography and 4K video is now within reach of the mainstream. More and more local listing utilize ultra high quality video and drone photography to showcase their properties.

3. Virtual Staging

Can’t afford to rent furniture and accessories to stage your property? No problem. For online house-hunters, virtual staging is indistinguishable from physical staging. It is inexpensive (less than $20 per month) and highly effective.

4. Voice Search Optimization

Recognizing that buyers are conducting property searches on mobile devices, many use iOS and Android voice search rather than use their thumbs to type. Optimizing your website for voice search is key to getting your property in the top search results.

5. Storytelling that Connects with Buyers’ Emotions

A key element of the brand strategy is using storytelling to connect with the emotions of buyers. What is the story behind your family-friendly, environmentally responsible community in the heart of the city? What inspired the developer, the architect and the interior designers? What are the values at the core of this community? For many people, purchase decisions are 80% emotional and 20% practical. Weaving a story that establishes common values and emotional connection is an effective way to communicate your brand.