Product Placement & Brand Sponsorship

Looking for a new and effective way to advertise your product brand? Have you considered product placement or a brand sponsorship?

Research from MNTN reports that viewers remember brands far better when they appear naturally in content. A typical 30-second TV ad generates about 32% recall, but that rises to 53% when the product is visibly used on screen—and skyrockets to 81% when it’s both shown and mentioned in dialogue.

For smaller brands competing for limited attention, high recall and purchase intent are key drivers of growth. Product placement often outperforms traditional advertising and influencer campaigns when it comes to both effectiveness and efficiency.

Audiences perceive product placements as part of the story rather than overt advertising, which strengthens brand credibility. A 2023 BENlabs survey found that 63% of U.S. consumers felt positively toward brands featured on screen, and 47% said they enjoy spotting familiar products in movies and shows. That sense of authenticity directly impacts loyalty and sales. The 2024 Edelman Brand & Politics report notes that consumers who fully trust a brand are 63% more likely to buy and 55% more likely to stay loyal, even after a company misstep.

There are product placement and brand sponsorship opportunities at all price-points. I am working with a film production company right now, and we are finding lots of interest amongst product brands that are looking for new ways to connect with buyers. Want to see your product in a Netflix series? Let's talk.